Geneva, Switzerland · Open to all of Switzerland
Based in Geneva.
Corporate to founder.
I spent 20 years at HP building digital brands at a scale most people never get to touch.
I ran eCommerce P&Ls across 28 markets across Europe, Middle East and Africa. I led retail brand content for EMEA. I managed New Product Launches and UX across International. I dedicated myself to a corporate digital career for 20 years.
Then I left — to develop myself further. To learn from other companies, build new skills, and expand my real-world experience outside the comfort zone HP had become.
Today I run DO Media, a brand agency for founders who want to be seen in a professional setting — not just from an iPhone camera. I'm building Reclaim, a health platform for women who are rebuilding themselves. I compete as a bodybuilding athlete — it helps me channel my discipline to the max. And I'm raising my teenage son.